The Evolution of Good Brand

THE GOOD BRAND concept began 5 years ago in response to growing consumer awareness and interest in sustainability and our belief, as a company, the need for greater choices and decisions to ensure a better future for our planet.

We embraced the fact that sustainability is inclusive of choices that truly consider environmental impact, social justice and responsible economic decision making and hence, THE GOOD BRAND began to evolve. We investigated the best ways to reduce our own contribution towards the environmental footprint and began designing everyday products that were functional, beautiful and enduring, in our very first steps towards making a difference.

We are very proud of THE GOOD BRAND and the wonderful products being produced. Its branding is a constant reminder to us to continue on this journey throughout all aspects of our business; inclusive of business model, design, manufacturing, production, logistics and customer service, as we continue to embrace what is GOOD!

We are in it for the Good

We have a great relationship with our suppliers that we have nurtured over many years. With regular supplier visits each year helping us and our factories work efficiently together every season, your totes are treated with TLC at every step.

Where We are Going

Where possible, we make our products from renewable resources and we aim to ensure our products are recyclable and biodegradable. We also test all our products to the highest recognised and trusted global standards. 

Who are We

We are a team of passionate people that belive in doing our part for the environment and reducing our own carbon footprint, bringing to life everday products in a more responsible and sustainable way.

Integrity

The Good Brand was built on the quality of being honest and having strong moral principals, we have adopted this value in the way that we source our products and how we value our customers.

Ethical

We endeavor to produce quality products that have been ethically sourced, we have built great relationships with our suppliers over the years and ensure our products are produced under a safe environment.

Sustainable

All of our materials are carefully chosen to ensure durability and longevity but most importantly to create a smaller carbon footprint, reducing our environmental impact on the planet